Alliance for Life
Finding Fundraising Success using FundEasy
Marsha Middleton
CEO - Alliance for Life
Customer since 2016
Conference Registration increased by 100%
Conference Revenue Increased by 121%
Introduction
Marsha Middleton is the CEO of Alliance for Life - Missouri, Inc. (AFL) which is a state coalition of pregnancy help organizations based out of Missouri. Their coalition serves to unite and support Pregnancy Resource Centers, Maternity Homes, Adoption Agencies and Abortion Recovery Ministries.
Alliance For Life has been using FundEasy’s Attendance software to manage their annual Pregnancy Help Conference since 2016. Previously, they had been using paper and email to manage their conference registration and attendance but found that as their organization grew, that was no longer a suitable option.
The Story of Marsha and Alliance for Life
Alliance For Life became established 22 years ago with their goal being to bring, “a unified voice to the many LIFE organizations located throughout Missouri and beyond. Striving as one toward the core mission of saving and changing lives. Working to create an environment where abortion becomes unthinkable.”
“Missouri is home to many different organizations engaged in life-saving, life-changing work to bring a culture of life to our state. Not only are unborn babies' lives being saved, but women, men, and families are also being changed as they experience faith, hope, and love.
More than 70 of these organizations, serving in over 100 locations across Missouri and beyond, have networked together through the Alliance for Life to bring strength to this life-saving, life-changing work. As a network, the Alliance plays a vital role of advocacy, advancement, and awareness for our affiliate organizations within Missouri and beyond.
The Alliance unifies these individual organizations into a team that produces cooperation, collaboration and connection toward our core mission which results in our ability to impact Missouri for life in a much stronger way than ever could be done alone.”
Unsurprisingly, as their organization advanced (and technology too) they found themselves in need of an upgrade to their current conference management system.
Once they made the decision to upgrade from paper and pen event management, they landed on a goal to handle their conference registration online and found FundEasy to be the perfect tool to not only manage online registrations but also payment processing, check-in, and event attendance!
Marsha stated that one of the things that made FundEasy stand out to her above other products was our staff’s “willingness to work with our specific needs and develop a tool that worked well for us.”
Managing Events Before FundEasy
AFL was previously primarily using a “paper and pen” conference management method, as well as utilizing email for registration and communication. As technology advanced and their organization grew, it became more challenging to keep track of registrations, event check-in, as well as all of the minute details that come along with planning a conference.
Thankfully, FundEasy was originally created around a fundraising model followed by many pregnancy centers and has been widely adopted as the software of choice for pregnancy center fundraising.
Because of this, the team was all too familiar with the struggle of managing a large event through spreadsheets and emails - especially when related to the function of a pregnancy help-based organization.
While FundEasy offers 3 incredible products, a clear solution to their issue was Attendance.
Why They Chose Attendance
Following insightful discussions with the FundEasy team, AFL made a deliberate and informed choice to embrace our 'complete event management software.'
Almost 8 years later and they gladly testify to the fulfillment of that statement.
The Results
Marsha and the dedicated team at Alliance For Life - Missouri have nurtured a relationship with FundEasy since 2016. During this period, their annual conference has experienced remarkable growth, doubling in size while witnessing a corresponding increase in revenue.
The ease with which they manage their event has empowered them to extend life-changing support to organizations on the front lines of life-saving missions.
Their journey with FundEasy stands as a testament to the power of effective event management and collaboration, inspiring others to achieve similar success.
How They Used Attendance
While many organizations leverage Attendance for banquets, AFL has adopted it as the cornerstone of their annual conference. Marsha, the CEO of AFL, shares her valuable insights into their tailored utilization of our product:
“We don’t use it for a typical banquet, so we have a little bit more detail to what we need for registration, but [it’s] been great for us. It makes it very easy for us to do our registration, as well as collect the money people pay online and then track and monitor who’s coming, and be prepared for everyone’s arrival at our event. We love FundEasy!”
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Banquets, Galas, Golf Tournaments, Trainings, Tours, Classes, Conferences, and more!
Do you find yourself where Marsha did in 2016?
Have you struggled to manage registrations for your large events? Stressed, and overwhelmed with all of the details of planning your event or fundraiser?
Don’t waste another minute.
Madison Hull
Marketing & Communications Specialist
At FundEasy, we know that it takes funds to support your God-given mission.
Our team is here to help you grow your nonprofit through stress-free fundraising and event management software! Reach out today - we can’t wait to talk to you!